Reimagining our Industrial Areas

The Reimagining our Industrial Areas project was the first step in a review of the Industrial Land Management Strategy 2008.

Hobsons Bay has more than 1,600 hectares of industrial land that is well-positioned near key transport nodes and in proximity to the CBD. These areas house both state and local significant industries, which contribute towards the local, regional and state economy.

At a macro-level, Melbourne’s economy is transforming due to globalisation, technological advancements and changing consumer behaviour, this change is set to endure into the future. The COVID-19 pandemic is also accelerating this economic change and businesses have had to learn to adapt to changing market conditions. The state government also recently published the Melbourne Industrial and Commercial Land Use Plan which identifies the role of state and regionally significant commercial and industrial areas, including the industrial land in Hobsons Bay.

At a local level, there is a desire to live and work locally, and to encourage green and sustainable industries and high-quality built form and amenity. 

The Reimagining our Industrial Areas project produced a 'Statement of Opportunity' document to help shape the future of our key industrial precincts and set a new policy direction.   

Consultation on the 'Statement of Opportunity' document was undertaken over a five-week period from 11 October to 14 November 2021.

Click here to view the feedback summary.(PDF, 389KB)  

The document was updated in response to feedback received. 

Key changes included:

  • The addition of a ‘Why Williamstown North’ and a ‘Why Brooklyn’ section to identify the opportunity that exists in these key industrial precincts.
  • The renaming of the ‘recycling and repurposing’ sector to the ‘circular economy’ sector to better reflect Council's aim to attract businesses at the end of the recycling process, that use recycled inputs to create new products, that require more technical employment and that generate less offsite impacts.

Click here to view the updated document.(PDF, 20MB)  

If you have any questions, please contact the Strategic Planning Team on 1300 179 944.