Advocacy Priorities 2020

Advocacy and partnerships with other stakeholders, importantly the state and federal government, are vital to raise awareness on and advocate for issues that sit outside of Council’s control. 

Despite its many roles, responsibilities and services, Council is not always able to deliver services and infrastructure that fall outside its control. 

Councils across Australia raise a very small proportion - approximately 3.5 per cent - of the total taxation collected by all levels of government. Unlike the way that taxes collected by state and federal governments are typically spent, the vast majority of rates collected by local government organisations are spent directly within the community, replenishing and bolstering the local economy. 

In addition, Councils are entrusted with the maintenance of more than 30 per cent of all of Australian public assets including roads, bridges, parks, footpaths and public buildings. This means that a large proportion of Council’s income must be allocated to the upkeep and replacement of these valuable community assets in order to ensure the quality of public infrastructure is maintained at the level the community expects and deserves. Council’s role in advocating for funding from other levels of government plays an important in achieving an equitable distribution of public funds to generate outcomes for the people of Hobsons Bay.

It is up to Council, as the local government authority, to deliver, or support the delivery of, the Hobsons Bay the community hopes for as reflected in the Hobsons Bay 2030 Community Vision. The role of advocating demonstrates to our community that we are listening and acting upon their aspirations.

Our approach to advocacy 

Hobsons Bay City Council has a three tiered approach to the delivery of specific advocacy actions:

  1. Game changers (transformational): Projects or issues that have the ability to significantly transform the city's economic, environmental and/or social opportunities. Game changers are delivered in partnership with key Hobsons Bay organisations and the community.
  2. Regional: Projects or issues of significant relevance to both Hobsons Bay and the western region. Deliver in partnership with key Hobsons Bay organisations and community groups.
  3. Local: Projects or issues of significant relevance to Hobsons Bay. Council to deliver advocacy.

Council’s advocacy activities include but are not limited to; digital campaigns, printed collateral, short films, letters to political representatives, and/or government departments, targeted partnerships with community and/or advocacy groups and funding applications to other levels of government.

Advocacy priorities 2020

Game changers (transformational)

Western Aquatic Centre (Bruce Comben Reserve) - Funding support of approximately $30 million to support the development of a new aquatic facility to service the people of Hobsons Bay and Melbourne’s western region.

Ferguson Street Precinct Upgrade – Funding support of approximately $5 million for a comprehensive upgrade for the Ferguson Street Level Crossing precinct to create an integrated transport and multi modal hub, making the precinct’s public space more usable with better connectivity.

Alleviation of West Gate Tunnel traffic in Altona North and Brooklyn– Fund and deliver initiatives as defined by the Millers Road Corridor Working Group, which will improve local connectivity and traffic flows and better manage heavy vehicles throughout Altona North and Brooklyn and onto the freeway network. Furthermore, in light of the expected 4,500 extra trucks per day expected on Millers Road resulting from the West Gate Tunnel, Council calls for funding and delivery in relation to: Grieve Parade being upgraded to a preferred truck route; the extension of Grieve Parade north to Market Road; the provision of freeway access ramps at Dohertys Road west of Grieve Parade; and the development of a regional freight management plan.

Point Cook Road congestion treatments and safety/amenity enhancements – Fund the delivery of the recommendations in the state government’s business case on modifications to the Point Cook Rd / Central Avenue (double diamond freeway access) and the Point Cook Rd corridor to improve pedestrian and cyclist safety and reduce congestion.

Foreshore infrastructure and response to sea level rise Funding support of approximately $4 million over the next four years for the renewal and upgrade of foreshore infrastructure consistent with future climate change scenarios.  Council is also advocating for a coordinated response to sea level rise and coastal inundation across the bay and coastline, which is consistent with Council’s advocacy associated with the declaration of a climate change emergency.


Hobsons Bay Wetlands Centre – Funding support of approximately $5 million for a state of the art sustainability-focussed Wetlands Centre in Hobsons Bay to increase community education and participation in the preservation of the local environment.

Improvements to pedestrian and cycling connections – Fund and deliver pedestrian and cycling improvement works throughout the municipality to reduce congestion and increase health and wellbeing outcomes, including:

  1. Queen Street Bridge separate pedestrian and cyclist creek crossing
  2. Queen Street / Central Avenue pedestrian and cyclist improvements
  3. Kororoit Creek Road / Millers Road pedestrian and cyclist intersection improvement works
  4. Kororoit Creek Shared Trail Stages 4 and 5 at the cost of approximately $7 million

Youth Mental Health – Fund and deliver increased mental health services and programs (both preventative and responsive) for young people in Hobsons Bay and/or the inner western region. Council is also advocating for increased funding to expand Council’s youth counselling service.

Melbourne Metro 2 – Bring forward the funding and planning for Melbourne Metro 2 and ensure its completion prior to the building of the outer suburban rail line. This includes the addition of an Altona North Station to service the increasing population along Blackshaws Road (set to increase due to Precinct 15), employees at the Brooklyn Business Park and residents of the Bradmill site development in neighbouring Yarraville (City of Maribyrnong).

Waste and recycling – Fund and deliver better outcomes for waste and recycling including: more recyclables processing infrastructure; the introduction of a container deposit scheme; and the strengthening of state and federal government oversight and regulations.


Affordable Housing – Increased investment in affordable housing and the introduction of controls and planning mechanisms that mandate the delivery of affordable housing by developers through Victoria’s planning system.

Social services information connector – Funding for an information/connector service delivered by Council to assist older people and people with disabilities and their carers to navigate and access appropriate MyAgedCare, NDIS and HACC-PYP services, including those delivered by Council and by other local providers.

Boat Ramp Management - Funding for both the operational maintenance and the capital infrastructure investment to improve boat ramp infrastructure in lieu of ceased Council income, while continuing to make usage free for all users.


North and West City Deal Plan 2020-40

The North and West City Deal Plan 2020-40 is a 20-year proposal of projects and investment for the region. It aims to kickstart economic recovery in one of the fastest growing regions of Australia, reboot business, boost social and economic inclusion, and leverage existing strengths in health, food production, manufacturing and logistics.

The Plan includes intergenerational investment projects, some of which are underway or planned, while others are brand new.

The 66 transformative and enabling projects will unlock economic development opportunities across eight key precincts and are aligned to four priorities for the region – Future Economy; Transport and Connectivity; Health and Wellbeing; and Liveability.

The Plan has been developed through unprecedented collaboration of 13 local councils represented by LeadWest and the Northern Councils Alliance, La Trobe and Victoria Universities, and economic development bodies NORTH Link and the West of Melbourne Economic Development Alliance.