Creating Compelling Visual Merchandising workshop

Thursday, 12 October 2017
Thursday, 12 October 2017
6:00 PM - 9:00 PM
Hobsons Bay Yacht Club Corner of Ferguson Street & Nelson Place, Williamstown
Mobile No: 0448 474 466

The Williamstown Chamber of Commerce(WCC) has organised retail business focused workshops to be presented by the ARA. The cost of these are free to WCC members & $25 for non-members. If you would like to attend please email

Creating Compelling Visual Merchandising

Often the only differentiator between the successes of two businesses selling similar products is the way the product is visually merchandised. Fortunately presenting a business well does not have to be hard or expensive as there are a number of simple standards that help to make a business stand out and be easily shopped by a busy and distracted customer.  The key to a brilliantly merchandised business is making sure there is a plan to guide how it should look and the story that the space should tell.

This workshop provides the foundations and steps to successfully design and merchandise a business to showcase the product and drive a strong commercial return. The practical step by step approach gives examples and simple tips to getting it right every time.  The program content will include: • Planning for great design and effective use of merchandising tools • Building a logical layout to generate traffic flow and turn the stock • Designing and sourcing effective branding and signage • Highlighting windows to generate attention and ROI

Level of Workshop: Entry

Audience: Merchandisers, Business Owners, Buyers, Planners, Managers, Staff

Creating Compelling Visual Merchandising
Title and navigation
Title and navigation
<<<January 2018><<
January 2018
Loading... Please wait