Creating Compelling Visual Merchandising workshop

Thursday, 12 October 2017
Thursday, 12 October 2017
6:00 PM - 9:00 PM
Hobsons Bay Yacht Club Corner of Ferguson Street & Nelson Place, Williamstown
Mobile No: 0448 474 466

The Williamstown Chamber of Commerce(WCC) has organised retail business focused workshops to be presented by the ARA. The cost of these are free to WCC members & $25 for non-members. If you would like to attend please email info@visitwilliamstown.com.au

Creating Compelling Visual Merchandising

Often the only differentiator between the successes of two businesses selling similar products is the way the product is visually merchandised. Fortunately presenting a business well does not have to be hard or expensive as there are a number of simple standards that help to make a business stand out and be easily shopped by a busy and distracted customer.  The key to a brilliantly merchandised business is making sure there is a plan to guide how it should look and the story that the space should tell.

This workshop provides the foundations and steps to successfully design and merchandise a business to showcase the product and drive a strong commercial return. The practical step by step approach gives examples and simple tips to getting it right every time.  The program content will include: • Planning for great design and effective use of merchandising tools • Building a logical layout to generate traffic flow and turn the stock • Designing and sourcing effective branding and signage • Highlighting windows to generate attention and ROI

Level of Workshop: Entry

Audience: Merchandisers, Business Owners, Buyers, Planners, Managers, Staff

Creating Compelling Visual Merchandising
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